Wellnesse: A Toothpaste That Delivers (and wins!)

There’s toothpaste, and then there’s Wellnesse Toothpaste.

Since its launch in 2020, Wellnesse has completely reimagined what oral care can be and we couldn’t love it more. Instead of relying on harsh chemicals or outdated formulas, they went all in on clean, effective, science-backed ingredients that actually support oral health.

Their flagship toothpaste instantly stood out as a game-changer: it’s fluoride-free, powered by micro-hydroxyapatite (a safe and effective alternative that strengthens teeth), and made with transparency at every step.

From the start, their focus has been simple but powerful: deliver high-quality oral care that’s better for people and the planet.

Where Wellnesse Stands on Fluoride and Why

Fluoride is a standard ingredient in most store-bought toothpastes, but it’s not without controversy. Too much of it has been linked to issues like fluorosis (those white spots on teeth), possible effects on bone health, thyroid suppression, and even lower IQ in kids when exposure gets too high.

Wellnesse skipped the fluoride and replaced it with micro-hydroxyapatite, a naturally occurring mineral that makes up 97% of your tooth enamel. This mineral has over four decades of clinical research backing: it’s been shown to remineralize enamel, reduce plaque, ease sensitivity, support gum health, and whiten teeth. Everything you could dream of a toothpaste, right?

Best part: studies show hydroxyapatite works just as well as fluoride at preventing cavities, but with way better compatibility for your body. Health + performance = total win-win.

A Triple Threat: B Corp Certified, Leaping Bunny, & Non-Toxic Project Certified

Let’s talk credentials:

• B Corp Certified: This means Wellnesse meets high verified standards of social and environmental performance, transparency, and accountability. Becoming a B Corp Certified company isn’t something that happens overnight. It’s a rigorous, months-long process that evaluates everything from environmental impact to employee practices to supply chain transparency. Only brands that meet the highest verified standards earn the badge, making it one of the most respected certifications. The fact that this brand achieved it shows a deep commitment to doing good far beyond just creating great products.
• Leaping Bunny Certified: Their products are cruelty-free with the promise that no animals were tested on or harmed. Wellnesse cares about both human and animal health and has a strong commitment to this certification.
• Non-Toxic Project Certified: This certification provides consumers with confidence that products meet the strictest standards for your health, making it a genuinely trustworthy mark of non-toxicity. When you choose a product carrying the Non-Toxic Project® seal, you’re supporting brands committed to transparency, purity, and a safer home, because you deserve to know you’re not compromising your well-being with hidden toxins.

This trio of certifications is far from just a label – it shows that Wellnesse is genuinely committed to health, ethics, and full transparency.

Backed by Dentists Who Know Their Stuff

Another thing that sets Wellnesse apart is their Dental Advisory Board. Wellnesse is guided by serious dental expertise and has a visible Dental Advisory Board made up of natural dentists with impressive credentials, ensuring every formula is both safe and effective. These professionals aren’t just familiar with traditional dentistry – they also bring a holistic perspective, understanding how oral health connects to the whole body.

This backing means that every tube of toothpaste (and other products!) is more than a wellness trend – it’s trusted by experts who’ve studied oral health at the highest levels and care deeply about using clean, proven ingredients. With dentists lending their knowledge and reputation to the brand, you can feel confident that Wellnesse is delivering products that are not only natural but truly effective.

The Dental Advisory Board isn’t just behind the scenes – they’re front and center in videos, emails, and education shared with the Wellnesse community. They love engaging with customers and bring their expertise to life in all kinds of ways, making the science and benefits of natural oral care easy to understand and trust.

Ingredients for Your Mouth and the Planet

Wellnesse doesn’t just rely on hydroxyapatite. They pack their toothpaste with a suite of natural, science-backed ingredients:

• Baking soda (sodium bicarbonate) – It’s one of the ingredients that sets Wellnesse apart from others. Dental professionals praise the baking soda for acid neutralization, which is the foundation of stopping the enamel from demineralization. Baking soda and Hydroxyapatite work together to get rid of acids and then rebuild the enamel. It’s a powerful duo!
• Xylitol – While some might not like xylitol in foods, it’s an important ingredient in your oral care. It naturally fights cavity-causing bacteria and pairing it with hydroxyapatite is a powerful way to support your oral health.
• Neem & Green Tea – These support a healthy oral microbiome and fresh breath.
• Aloe vera – Great for bacteria-fighting, whitening, and stain-reducing.

They even include an EWG-safe ingredient index—so you can see ratings for every component in one place, no digging required.

User Experiences Say It All

So what does it feel like? Not gritty. Not gel-like. Wellnesse has nailed it: a paste that’s smooth, fresh, and pleasant to use. One reviewer put it simply:

“Wonderful flavor, wonderful feel, and best of all, wonderful ingredients to feel good about!”

They’ve nailed the texture: satisfying and familiar, without feeling sticky or artificial. Perfect for everyone – from kids to adults with sensitive tastes.

Honest Reviews that Back It Up

Let’s look at what folks are saying:

• Kendra T.: “We love this fluoride-free toothpaste & it has been so beneficial in avoiding cavities and remineralizing our daughters teeth.”
• Kristen P.: “My teeth are whiter and feel ‘healthier.’ I was having some tooth sensitivity and since using this toothpaste it is all gone.”
• Dr. Meghan Thomas, DMD: “I use Wellnesse toothpaste and recommend it to my patients. It contains hydroxyapatite… Ingredients like neem and green tea… keeps your breath fresh.”

Why Wellnesse Truly Wins

Here’s the breakdown:

1. Fluoride-free, but still powerful: Healthy enamel, cavity prevention, and whitening using nature’s own mineral—without fluoride controversies.
2. Ethically and environmentally responsible: B Corp, cruelty-free, non-toxic, and sustainable packaging that actually composts.
3. Natural ingredients that actually do things: Hydroxyapatite, xylitol, neem, baking soda, aloe – all selected for real dental benefits and transparency with EWG ratings.
4. An experience that’s pleasant: Smooth texture, minty without burn, universally appealing.
5. Real results from real people: Reports of reduced sensitivity, whiter and healthier-looking teeth, and dentist recommendations.

If you’re searching for a natural toothpaste that doesn’t cut corners on effectiveness, Wellnesse is the one to reach for. With micro-hydroxyapatite replacing fluoride, a lineup of carefully chosen ingredients, and certifications that prove their commitment to health and transparency, it’s a toothpaste you can actually feel good about using every day.

Clean, effective, and backed by real expertise – Wellnesse truly sets the standard for natural oral care.